Hotels are increasingly challenged by emerging competitors and shifting customer demands. In addition to meeting the expectations of guests and adapting to industry trends, hotel renovations take place for a variety of other reasons – conversion from an independent hotel to a franchise, rebranding from one chain to another or simply a refresh.
The design of everything from lobbies to rooms to amenity space encourages guests to view the hotel itself as a destination. From incorporating a unique local restaurant or retail space to more significant changes to security and guest room size, the transformation can be significant.