When TD Bank Financial, one of Canada’s largest banking groups, acquired the New Jersey based Commerce Bancorp, it became North America’s seventh largest bank. The transaction more than doubled TD Bank’s presence in the United States. The acquisition created the need to consolidate the Commerce Bank brand and the existing TD Banknorth brand into a single entity with a new logo. Coast 2 Coast’s resources and depth of experience was an ideal match to enable TD Bank to quickly and cost effectively acquire the data necessary to implement the change across all locations.
This large-scale program entailed a two-pronged approach. One focus was centered around converting the former Commerce Bank facilities to the newly created TD Bank brand. The second area of attention involved re-imaging the existing TD Banknorth facilities including retail branches, remote ATMs and corporate campuses, that were all operating under the TD Banknorth banner.
Commerce Bank sites were heavily branded – exterior and interior signs, POP displays and marketing materials, branded architectural elements such as sidewalk pavers, door pulls, carpet, and ceiling accent lighting, and even the candy dishes – all had to be included in the scope of work. Of course with such major changes at the locations, changes in municipal sign codes also had to be considered.